Can Direct Mail Be Environmentally Responsible?
Tips for launching your next direct mail campaign while saving resources, and what expresscopy.com is doing to be a little more greenOne of the biggest concerns today is protecting our environment. At expresscopy.com we understand your worries about being as eco-friendly with your direct mail campaign as possible. Direct mail can get a bad reputation for being wasteful, but that isn't necessarily the case. Here are some tips for you to launch a successful campaign using expresscopy.com and save resources.
Send postcards instead of catalogs or letter mailers
With the right message, a postcard can spark the interest needed for leads to turn into customers while using much less paper and ink than product catalogs or letter mailers. Use postcards to direct customers and prospects right to your website. Even if you can't phase out your product catalog entirely, you'll save paper (and money) by reducing the quantity you need to print. And, unlike printed catalogs, your website can be easily updated with new product info or promotional offers to better engage your customers.
Print only what you need, when you need it
expresscopy.com's low order minimums mean you can print the exact number of pieces you need for your campaign, instead of ordering 100s of extra cards just to meet a minimum order requirement or get the next price break. In addition, our fast turnaround and easy order process mean that you don't need to stockpile marketing pieces ahead of time.
Keep your databases up to date
Make sure to keep your mailing lists updated. This will ensure that on
your next campaign you don't send postcards to people that aren't
there. When you get mail returned to you because someone has moved, or
an error in the address, remove or fix that entry for your next run.
Choose recyclable stock
With the exception of
our laminated cover stock, all expresscopy.com paper stocks are fully
recyclable. Product catalogs and letter mailers may find their way to
the recycling bin, but with plastic envelope windows and glossy
finishes, they won't necessarily make it to the local recycling
station! Our 100% recyclable postcards allow you to send high-impact
postcards that are also environmentally conscious.
expresscopy.com is a 100% digital printer. Unlike
offset and inkjet printing, digital printing uses non-toxic,
toner-based inks. Our digital pre-press department drastically reduces
our internal paper and ink usage by virtually eliminating the need for
printed proofs. Finally, our production department recycles unused
laminate film, paper products, and wooden plates.