Close Future Business Today
Because you control the sales process it’s important to leverage this time to gain valuable information regarding the marketing that brought that consumer to you. Discovering what is and what’s not working, and more importantly why something is or isn’t working can be more valuable than the sale you make that instant.
It’s a common understanding that it costs five times as much to generate new customers as it does securing existing ones. You need to make sure you’ve got a strategy in place to maintain an ongoing relationship with the customer.
SOME POST-SALE CONSIDERATIONS:
- Did you send them a “Thank you for your business” email or mailer?
- Did you include a link to your blog or fan page?
- Did you schedule a follow-up call?