The Backbone of Any Marketing Strategy
While it may not seem as cool as it used to be direct mail still holds great value for businesses. More dollars are spent on digital channels so there is less clutter in direct mail space. That creates an opportunity to stand out and be noticed more easily.
Another significant value is that direct mail is tangible. This physical quality allows it to interact in the recipient's environment in a way no other virtual channels can. It can be carried from one room to another, placed on a desk or table, or can be tacked up on a bulletin board; either way it’s given an opportunity to get more exposure.
DIRECT MAIL TIPS:
Keep it simple. Eye-catching graphics and simple text work best.
Clear call-to-action. Make it obvious what you want their next steps to be.
Push urgency. Include an expiration date to generate quicker response.