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expresscopy.com > Getting Started > Preparing Your Own Address List

Uploading your own Address List

If you are uploading your own address file or would like to export your addresses from a contact management program, please read our address file specifications below.

Acceptable File Types

Please click below to view an example of each type.
Tab Delimited (.txt)
txt file

Comma Seperated Values (.csv)
csv file

Database (.dbf or .sdf)
Microsoft Excel (.xls)
excel file

We do not accept formats that are in a "label" format or PDF.



Printed Address Examples, Optional and Required Fields

The only required fields for your address file are street address, city, state and zip code. City, state and zip code can be all in one field or in separate fields. In addition to the required fields, there are also several optional fields.
printed address example



Optional Generic Addressee

If you would like to add a generic addressee such as “or current resident” to each postcard choose one of these two options: during the order process you can choose to have expresscopy.com add it to each postcard or you can add a generic addressee field to your address list. If you choose to add a generic addressee to your address list, it cannot be in the same field as the name or company fields.

Reasons to add a Generic Addressee If you would like your postcard to be delivered regardless of the current resident of the address, you must add a generic addressee. Also, less of your postcards will come back undeliverable.

Example: A postcard notifying each household that a new business is in their neighborhood.

Reasons not to add a Generic Addressee If you would like a particular person/family to receive your postcard, you should not add a generic addressee. For first class mail, if the recipient no longer lives at that address it will be forwarded to their new address based on the National Change of Address (NCOA) information that we receive. For standard (bulk) mail, if the recipient no longer lives at that address the postcards will be discarded by the United States Postal Service.

Example: A postcard inviting your customers to an exclusive event.



CASS Certification

(Only applies to orders for both addressing AND mailing services. Addresses submitted for addressing-only orders will not be CASS certified.)

To improve the accuracy of addresses on all pieces mailed by expresscopy.com USPS CASS™ certified software compares submitted addresses to a constantly updated USPS database of addresses. The addresses are checked for validity and proper formatting. "Best-matches" are updated and "no-match" or "multiple-matches" are failed and removed from the list (you are not billed for these failed addresses). This software does not verify if the intended recipient actually resides at that address or if the property is occupied.

Expresscopy.com then calculates the variance between the addresses submitted against the result of the CASS™ certification process.
  • If 90% or more of the addresses certify, we will continue with order processing, printing only those that certify up to the ordered amount
  • If less than 90% certify, we will hold order processing and you will be contacted for advice
  • If the quantity certified is 25% or greater than the ordered amount, we will hold order processing and you will be contacted for advice


If you would like to check your addresses (one at a time) for validity, you can do so at http://zip4.usps.com/zip4/welcome.jsp

CASS™ enables us to maximize deliverability and minimize return of mailed pieces due to invalid addresses. For more information on the USPS CASS™ system, please visit: http://www.usps.com/ncsc/addressservices/certprograms/cass.htm

Ordering Extra Postcards

When ordering your postcards you can choose an option to have one postcard mailed to yourself. If you would like to have more than one postcard sent to yourself, there are two ways to do this:
  1. Add another item to your order for Print-Only postcards (with the postcards coming directly to you). Since this item is a separate shipment, this item must meet the $45 minimum. If you do not want your postcards to have addresses on them, please choose this option.
  2. Add your name and address to your address list as many times as you like. CASS Certification automatically deletes duplicates, so you must write a note in your order stating that the duplicate addresses in your file are intentional. Each of these postcards will have the duplicate address on them.