expresscopy.com > Getting Started > Direct Mail 101




mailing lists1. Start With Your Lists

The 1st and most important question to ask when planning a direct mail campaign is: "Who am I going to mail to?"

Start With the List >>

craft your message2. Craft Your Message

A clear understanding of your audience should guide what you say in your marketing piece. Tie in your marketing objectives, and you have a well-constructed direct mail campaign.

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design your postcard3. Design Your Postcard

"You only get one chance to make a 1st impression," so make sure your piece looks professional and your message is clear.

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response & roi4. What to Expect

The DMA reports an average direct mail response rate of 1-2%. To achieve or better this, first you need to understand the numbers.

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be consistent5. Be Consistent

Sending 1 mailer simply won't get the results you want -- you must mail to the same person repeatedly and consistently.

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6. Get Started!

  1. Build your mailing list.
  2. Plan out your messaging.
  3. Upload your postcard or customize one of our 1000s of free designs.
  4. Let expresscopy.com take care of printing, addressing and mailing for you!
  5. Schedule your next mailing campaign.
direct mail case studies

The Project GuyMarketing That Turns New Customers into Repeat Customers

Since they make their living through many small jobs, rather than one big job, handymen depend heavily on return business.  Brian "The Project Guy" Tenny found a fantastic way to turn prospects not just into clients, but into regular clients.

gv's heating & coolingA Direct Mail Campaign That Does It All

As a one-woman-marketing department for family-owned GV's Heating & Cooling, Dawn Vickers needs her hard-working direct mail campaigns do it all: prospecting, promotions and service reminders

cardano realtorsTaking the Guesswork Out of Spotting Potential Sellers

Philadelphia-area agent Diane Cardano-Casacio gets creative to uncover potential sellers -- instead of trying to guess who might be selling, she focused on people who had already tried, and failed, to sell their home.

Read more case studies...

More Marketing Articles:

Boost Your Summer Sales

5 easy-to-implement, tried-and-true marketing ideas to ensure that your business doesn't get stuck in the summer doldrums.

Why Direct Mail?

In today's increasingly digital marketplace, you may be surprised to know that direct mail is actually increasing its value.

Understanding Customer Lifetime Value

Getting a handle on this metric and incorporating it into your ROI calculations is critical for small business, because it defines the importance of maintaining an ongoing relationship with each customer.

Earn 5 Times More with Lifetime Commissions

Discover the value of keep-in-touch strategies can have on your career.

segmented direct mail campaignDoing More With Less: Set up a Staggered Mailing Campaign

Make the most of a reduced marketing budget with a segmented direct mail campaign. Reduce your marketing costs without reducing your reach by setting up a rotating mailing schedule.

just listed mailingsReal Estate Marketing: Targeting Just Listed/Just Sold Postcards 

Careful demographic selection is the most useful tool for creating a successful targeted direct mail campaign. A little bit of critical thought will help you tease out the right clues to help you refine your list and get more out of your marketing dollars.

small business mailing listsSmall Business Marketing: Tips for Managing Your Mailing Lists

The mailing list is the single most important aspect of a successful direct mail postcard campaign. Let's take a closer look at both your existing customer list and your prospect list for ways to improve response rates.

greener direct mailCan Direct Mail Be Environmentally Responsible?

With the environment on everyone's mind, we want you to know what expresscopy.com is doing to reduce our ecological footprint. You'll also find tips for making your own direct mail campaigns as green as they can be.


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