Magnetic business cards are a great way to stay top-of-mind with your customers. But should you just put your name and phone number on them? We think you can make an even bigger impact […]
Many business owners assume that no one reads or responds to direct mail anymore. In reality, studies show that over 80% of direct mail gets read, and we have thousands of customers who swear by […]
At expresscopy.com we’re devoted to helping you and your business thrive. One of the best parts about running the blog is that we get to share our knowledge of marketing, postcard design, and small business […]
Spending less on advertising in order to get more sales might sound too good to be true…but with the right strategy, it’s easy. Read on for our super simple tips. 1. Target, target, target We’ve […]
With the popularity of content marketing, everyone is talking about ways to connect with and provide value to your customers. Yet most people are still using direct mail for advertising…and nothing else. We love a […]
Myth #1: No one reads direct mail pieces False. Studies show that 80% of direct mail gets read or skimmed by the recipient. Not only does direct mail get read, but 46% of people […]
The first question to ask when planning a direct mail campaign is: “Who am I going to mail to?” You have to know your audience before you can determine your message or design your mailing. […]
Direct mail may not be the trendiest marketing method, but it might just be the best way to grow your HVAC business. Read on to find out why direct mail should be part of your […]
Understanding your customer Lifetime Value (LTV) is important for any small business because it clearly defines the importance of maintaining an ongoing relationship with each customer. Unfortunately, many businesses have never calculated this, so when […]
Every Door Direct Mail (EDDM) is a mailing service offered by the US Postal Office. While EDDM can be a good option for reaching prospects, it’s not the best choice for every postcard campaign. When […]
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