Why Is It our Direct Mail ‘Postcard of the Week’? Professional Quality Photo – A picture is worth a thousand words. What do your real estate pictures say? What makes this postcard standout is the […]
Many business owners assume that no one reads or responds to direct mail anymore. In reality, studies show that over 80% of direct mail gets read, and we have thousands of customers who swear by […]
You asked for an easier way to reach prospects, and we listened. Now when you purchase an address list through expresscopy.com, you can do more than just a zip code or radius search. You can […]
Spending less on advertising in order to get more sales might sound too good to be true…but with the right strategy, it’s easy. Read on for our super simple tips. 1. Target, target, target We’ve […]
With the popularity of content marketing, everyone is talking about ways to connect with and provide value to your customers. Yet most people are still using direct mail for advertising…and nothing else. We love a […]
Myth #1: No one reads direct mail pieces False. Studies show that 80% of direct mail gets read or skimmed by the recipient. Not only does direct mail get read, but 46% of people […]
The first question to ask when planning a direct mail campaign is: “Who am I going to mail to?” You have to know your audience before you can determine your message or design your mailing. […]
Direct mail may not be the trendiest marketing method, but it might just be the best way to grow your HVAC business. Read on to find out why direct mail should be part of your […]
Your postcard doesn’t have to be a work of art to get attention. Just follow a few simple tips to start converting prospects into customers. Use a consistent color scheme that echoes your branding Use […]
Every Door Direct Mail (EDDM) is a mailing service offered by the US Postal Office. While EDDM can be a good option for reaching prospects, it’s not the best choice for every postcard campaign. When […]
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