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Marketing Tips & Tricks

Postcard of the Week: The Power of Blue Sky and a Smile

April 14, 2016 Brandon 0

Why Is It our Direct Mail ‘Postcard of the Week’? Professional Quality Photo – A picture is worth a thousand words. What do your real estate pictures say? What makes this postcard standout is the […]

Marketing Tips & Tricks

What Kind of ROI can I get from Direct Mail? A Behind the Scenes Look

March 18, 2015 Brandon 0

Many business owners assume that no one reads or responds to direct mail anymore. In reality, studies show that over 80% of direct mail gets read, and we have thousands of customers who swear by […]

Marketing Tips & Tricks

Introducing the New Map Tool for Postcard Mailings

December 12, 2014 Brandon 0

You asked for an easier way to reach prospects, and we listened. Now when you purchase an address list through expresscopy.com, you can do more than just a zip code or radius search. You can […]

Marketing Tips & Tricks

How to Save Money on Your Direct Mail Campaigns…AND Get Better Results

October 30, 2014 Brandon 1

Spending less on advertising in order to get more sales might sound too good to be true…but with the right strategy, it’s easy. Read on for our super simple tips. 1. Target, target, target We’ve […]

Marketing Tips & Tricks

What are Keep-in-Touch Postcards…And Why Should I Use Them?

October 22, 2014 Brandon 0

With the popularity of content marketing, everyone is talking about ways to connect with and provide value to your customers. Yet most people are still using direct mail for advertising…and nothing else. We love a […]

Marketing Tips & Tricks

5 Common Myths about Direct Mail

September 26, 2014 Brandon 2

  Myth #1: No one reads direct mail pieces False. Studies show that 80% of direct mail gets read or skimmed by the recipient. Not only does direct mail get read, but 46% of people […]

Marketing Tips & Tricks

How to Create a Segmented Customer List

August 25, 2014 Brandon 0

The first question to ask when planning a direct mail campaign is: “Who am I going to mail to?” You have to know your audience before you can determine your message or design your mailing. […]

Marketing Tips & Tricks

5 Reasons Every HVAC Contractor Should Use Direct Mail

August 14, 2014 Brandon 2

Direct mail may not be the trendiest marketing method, but it might just be the best way to grow your HVAC business. Read on to find out why direct mail should be part of your […]

Marketing Tips & Tricks

4 Tips for Designing Postcards That Will Boost Your Sales

July 2, 2014 Brandon 1

Your postcard doesn’t have to be a work of art to get attention. Just follow a few simple tips to start converting prospects into customers. Use a consistent color scheme that echoes your branding Use […]

Marketing Tips & Tricks

Is EDDM Right for My Postcard Campaign?

June 17, 2014 Brandon 1

Every Door Direct Mail (EDDM) is a mailing service offered by the US Postal Office. While EDDM can be a good option for reaching prospects, it’s not the best choice for every postcard campaign. When […]

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