Marketing Tips & Tricks

Why Is It Our Postcard Of The Week? Strong Call To Action – Simpson Co. informs potential clients that National Ice Cream Day is on July 17th, and encourages them to enter a contest where […]

As we head into the heart of summer many clients are asking us what kinds of postcards they should be sending out as the market, ironically, kind of cools.  In a market where inventories are […]

In mortgage, just like most industries, filling the pipeline is the lifeblood of your business, but it’s your ability to successfully do this that either makes or breaks you.  Many times mortgage brokers spend too […]

Let’s face it. Different people absorb information in different ways. Rather than rely on a one-size-fits all solution, sometimes it’s good to take advantage of other ways to reach out to potential clients and generate […]

“There are just no listings to be had right now!” We hear this frustration from our clients over and over.  So today we’re going to share a technique we use to help agents generate new […]

Wearing green feels good. But making green feels amazing. That’s the mindset every successful real estate agent should have on Saint Patrick’s Day, as millions gather to throw back beers and celebrate the famous patron […]

Most real estate agents have tried at least one form of direct mail marketing at some point during their careers. Agents, after all, have to generate business somehow. But while successful direct mail marketing sometimes […]

Far too often when I start talking about the benefits of using targeted demographics I see eyes start to glaze over.  Part of me gets that, it’s data and data is boring, right? Wrong.  Data […]

As each year closes many businesses are busy putting together a plan for the next year, but they often don’t take the time to reflect on what the past year has produced.  The primary culprit […]