How to Save Money on Your Direct Mail Campaigns…AND Get Better Results

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Spending less on advertising in order to get more sales might sound too good to be true…but with the right strategy, it’s easy. Read on for our super simple tips.

1. Target, target, target

We’ve written before about the advantages of using a targeted mailing list rather than EDDM. When you create a targeted list, you eliminate all the people who definitely don’t want to buy from you. That means you end up sending fewer cards, but getting more responses. You’ll save money on printing and mailing, and get more sales. Win-win.

If you have any questions about creating a targeted mailing list for your business, give us a call. Our customer service reps would be happy to help you create a plan for reaching your perfect customer.

2.  Sign up for promo emails

At expresscopy.com, we send out weekly discounts that range from 15% off to 40% off printing. That means you’ll always get a phenomenal deal on postcards. Many of our promotional offers also include free mailing lists, so you can create a targeted list for free and get a great discount! To sign up, just create your free account at expresscopy.com.

3. Refer a friend

When you refer a friend to expresscopy.com and they spend at least $50 with us, you get $50 off your next order. And even better, you can use those referral bucks and a discount code on the same order for double the savings. Read more about our referral program here.

Want to learn more? Chat with us online, email us at sales@expresscopy.com, or call us at 1-800-260-5887.

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