Great pictures sell properties more easily: Tips for amateur real estate photographers (Part 2 of 3)

Tip 2: Tell a story

When you are taking photos of the house you want to think about how you can tell a fluid story to potential buyers. Think about the layout of the house and how someone would move around in it. The pictures should follow a logical flow that reflects that train of thought. Be sure to highlight bathrooms, kitchens, and bedrooms as those are key locations in the house for potential buyers. Also highlight any distinctive features the house might have such as a beautiful garden or view.

Tip 3: Lighting

One of the biggest keys to great property photos is lighting. When taking a shot you want the sun at your back as this will provide good back-lighting. Professional photographers have a favorite time to take pictures which is called the “golden hour”. The golden hour is the first and last hour of sunlight during the day which leads to the most visually appealing results. Avoid taking pictures in the noon hours when the sun is overhead, or you’re likely to have harsh shadows that distract the viewer. You should also try wetting things down around the house before taking shots. The water on the ground will catch more light which will brighten the shot considerably.

A clean, well-lit interior with closed blinds to keep the room lighting even.

For interior photos it is important to keep in mind the lighting coming from the windows. You want the light outside to equal the light inside. The best time to do that is during the golden hours, however, be careful to avoid direct sunlight towards the camera; if lighting is too difficult outside you can always shut the blinds. The goal for interior photos is that they are light and bright. You’ll want to make sure all interior lights are on. This helps balance the light from outside and can draw attention to beautiful fixtures a house may have.

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