It’s quite true about the saying – There’s no second chance at making a good first impression. In today’s media rich environment advertising is being thrown at you whether you are online or off line. As an advertiser, you have about 2 seconds to grab attention of your prospects before your ad goes in to the trash, recycle bin or gets deleted.
Today’s “Postcard of the Week” immediately grabs attention with its adorable and vibrant images. 17 year professional Realtor Mary Ann Bechtel and team created this postcard to announce her renewed affiliation with RE/MAX Community Brokers. In a creative way she is letting her clientele and neighborhood know that she is “still here” and that they will still be getting the outstanding service they are already accustom to, just under a new brand.
Being consistent is important to this Luxury Home Marketing Specialist. Mary Ann sends postcards throughout the year, touts at least one listing per mailing and feels that sending postcards to specific neighborhoods, using expresscopy.com targeted mailing list, is the best way to reach her audience and keep them engaged. When asked what she thought was the single most important part of this marketing piece Mary Ann answered, “The Puppy! It’s an attention grabber and I always use her in my marketing. You have to position yourself well and always look professional in today’s market”.
Background: After many years of running a small successful brokerage firm in Ocean Isle Beach, North Carolina Mary Ann returns to RE/MAX where she initially started her real estate career in 1995. As a Top Producing Realtor Mary Ann is the recipient of numerous awards for sales and marketing with multi-million dollar sales volume. Always looking to grow professionally, Mary Anne has earned the following awards:
- GRI designation (Graduate Realtor Institute)
- Certified Luxury Home Marketing Specialist
- RE/MAX Hall of Fame
- The prestigious Chairman’s Club
- Platinum Awards