Direct mail may not be the trendiest marketing method, but it might just be the best way to grow your HVAC business. Read on to find out why direct mail should be part of your HVAC marketing strategy.
Direct mail is the best way to reach potential customers in your area
Unlike digital advertising, direct mail always reaches customers in your area. Studies show that 80% of direct mail gets read or skimmed. That means that when you send direct mail, your message not only gets delivered to potential customers…it gets read.
Direct mail doubles your impact in any neighborhood
What’s better than your customer’s neighbors seeing your van? Those neighbors receiving a postcard advertising your services the same day. With a job site radius mailing, you can get twice as much impact from any job. Use our mailing list builder to mail to addresses close to your next job site, and for bonus points take a cue from Neil Kelly’s ‘Pardon Our Dust’ postcards.
It’s the perfect way to encourage repeat business from current customers.
Direct mail is ideal for reminding your current customers to get their A/C, heating, and filtration systems checked. For best results, use eye-catching graphics and tie your mailers in with upcoming seasonal changes.
Direct mail is a great way to ask your customers to refer you to their friends and neighbors.
Word of mouth is one of the most powerful ways to get new customers. Send a postcard out to your customers letting them know you appreciate referrals. For more on why this works, check out marketing expert Jeffrey Dobkin’s postcard tips.
You don’t need any names or addresses to get started
With our mailing list builder, you can create a mailing list and target potential customers by neighborhood, home ownership status, household income, and many other factors. We can help you reach your perfect customer.
Want to know more? Call us at 1-800-260-5887 or email us at firstname.lastname@example.org to talk to a marketing representative who can help you design the perfect direct mail campaign for your HVAC business.