Your postcard doesn’t have to be a work of art to get attention. Just follow a few simple tips to start converting prospects into customers.
Use a consistent color scheme that echoes your branding
Use the same color scheme and logo you use on your website, social media, and advertising. Consistency makes it easier for recipients to recognize and remember you. Read our interview with Snyder & Pritchard for more ideas on creating a brand-boosting postcard.
Include a clear call-to-action
Do you want the recipient to call you? Visit your website? Let them know exactly what they should do, and add extra emphasis by using big, bold fonts for your call-to-action. Check out our post on how to write a great call-to-action.
Keep text simple and brief
Recipients have limited time, so make sure they can learn the most important things about your product or service in just a few seconds. Avoid paragraphs and instead use skim-friendly bullet points and large headings, then invite the recipient to contact you if they want to know more.
Use a few high quality images
Use high quality photographs and illustrations, and remember that the fewer you include on the postcard, the larger they can be. Two or 3 large photographs will have more impact than 8 tiny ones. Browse through our Postcard of the Week archives for examples of postcard designs that include multiple photos.
What are your best postcard design tips? Let us know in the comments.