Every Door Direct Mail (EDDM) is a mailing service offered by the US Postal Office. While EDDM can be a good option for reaching prospects, it’s not the best choice for every postcard campaign. When […]
Jeffrey Dobkin, a marketing expert renowned for his easygoing writing style and straightforward advice, has written a wonderfully comprehensive article on marketing with postcards. Dobkin outlines some of the benefits of using postcards, lays out […]
Inspiration keeps us going, even when the car won’t start, clients are making impossible requests, and you discover that someone in your office has eaten your lunch. Whether today is running smoothly or everything seems […]
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