Planning a Successful Postcard Marketing Campaign
Time your marketing campaigns for maximum impact, schedule repeat mailings, and be patient in evaluating the results
1. Always Mail to Your Past Customers
If you do not maintain contact with your former clients, you are throwing away both repeat business and valuable referrals. Maintaining contact with your existing customer base will keep your business in the front of their minds when they need your products or services, and on the tips of their tongues when talking to their friends and colleagues. Fortunately, expresscopy.com allows you to store and update multiple mailing lists with ease.
Just a few ideas for keeping in touch with current customers:
- Sports schedules - Almost every household has at least one sports fan, and local sports schedules often earn a season-long spot on their refrigerator!
- Seasonal Recipes - The only thing more popular than sports is, of course, food! Everyone appreciates a new recipe to try, and like sports schedules, recipe postcards have staying power. Expresscopy.com is always adding new, seasonal recipe postcards.
- Holiday cards - Christmas, Easter, 4th of July, Mother's Day, even Groundhog Day...almost any holiday is a good excuse for a simple hello!
2. Target New Prospects Carefully
The success of any marketing campaign is dependent on its ability to target the right people at the right time. If you're looking to grow your customer base, expresscopy.com's Targeted Mailing Lists allow you fine-tune your list according to the criteria you choose: geographic location, income range, purchasing habits, hobbies and interests, gender, age, and much more.
3. Be Consistent
People forget who you are if they do not receive a mail piece from you at least monthly. Save time by using our scheduling calendar to set up a regular program of mailings, and then let us handle the rest.
4. Be Timely
Timing is everything for a small business: a big sale to help in a slow summer month, a special deal to make the most of the holiday rush, a choice property advertised as soon as it's listed. Every day you wait for your printer to finish your order, every hour wasted addressing and mailing your own postcards, means business lost. With one of the quickest turnarounds in the business, expresscopy.com can have your cards in the mail the next day.
5. Be Patient
Any experienced marketer will tell you that the first contact doesn't usually lead to a conversion. It takes several "touches" to plant yourself firmly in the mind of a prospective customer, and then it's often a matter of waiting for the need to arise for that person to walk through your door.
So, rather than creating a single postcard mailing, plan out a true campaign: three or more postcards spaced over a span of several weeks or months. You'll be amazed at how people show up months down the line.
