Getting Started with Direct Mail Postcards
Designing postcards, choosing a mailing list, and planning a direct mail marketing campaign that will maximize your ROI (Return on Investment)
Direct mail postcard mailings are one of the most effective ways for a small business to generate new leads and keep in touch with existing customers. If you're planning your first postcard advertising campaign, or looking to re-energize your existing one, expresscopy.com can help!
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Read on for tips on creating eye-catching postcard layouts, crafting compelling copy, and making sure your cards survive the USPS and the elements. |
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A great postcard marketing campaign is only as strong as the people it's mailed to! Whether you have your own list of contacts, or if you're purchasing a custom targeted list, learn how to get the most out of your mailing lists. |
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Patience, persistence, and strategy count for a lot in the marketing world. We'll help you get started with pointers on planning your mailings and evaluating their effectiveness. |
Two new marketing articles!
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Careful demographic selection is the most useful tool for creating a successful targeted direct mail campaign. A little bit of critical thought will help you tease out the right clues to help you refine your list and get more out of your marketing dollars. |
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The mailing list is the single most important aspect of a successful direct mail postcard campaign. Let's take a closer look at both your existing customer list and your prospect list for ways to improve response rates. |
