Designing an Effective Postcard Mailing
Expert pointers on writing copy and designing marketing postcards that will get noticed
1. Use a Clean, Bold Layout
Simple messaging in an easy-to-digest layout will ensure that your customers get your message immediately. Most people go through their mail quickly, but they
always go through it! Make sure your design stands out from the pile. Expresscopy.com's customizable designs are all created with simplicity and readability in mind.
2. Go With Full-Color
All expresscopy.com postcards are digitally printed in vivid full-color on quality paper stocks with your choice of UV coating or lamination. Black-and-white mailings from other printers might be cheaper, but they are likely to be perceived as "cheap" by your customers.
3. Make Sure Your Postcards Survive in the Mail
We don't need to tell you that sleet, snow and freezing rain might not stop the mailman, but they will destroy inferior paper stocks without the proper coating! All expresscopy.com direct mail postcards include your choice of UV coating or lamination at no extra cost.
If you would like to see for yourself that our sturdy paper stocks and protective finishes can stand up to the elements, every mailing includes the option to send a card to yourself.
We're also happy to send you a
samples and info packet.
4. Make All Your Mailings "Custom"
Brand recognition is important, so making sure your postcard mailings include your logo, your photo, and other unique elements is imperative. Expresscopy.com's online design system makes it easy to customize your cards, even if you have zero design experience. Upload your company logo, your head shot, a photo of your store, or a map to your business. Pick out the colors that match your storefront, even choose fonts that will help you to maintain your "look."
5. Always Include a Call to Action
In the rush to tell everyone how great their product or service is, many small businesses forget the most important part of their marketing message:
tell your customers what you want them to do! "Call Today!" "Be sure to tell your friends." "Bring in this coupon." Whatever it is, you'll be amazed how well it works when you simply tell people what you want! Our customizable designs are each designed with a prominent call to action.
