Data Is The Key To Successful Postcard Marketing

Far too often when I start talking about the benefits of using targeted demographics I see eyes start to glaze over.  Part of me gets that, it’s data and data is boring, right? Wrong.  Data is, or at least should be, the foundation to any postcard mailing. We’ve all heard the saying don’t be all […]

» read more


2017 Planning Through the Rear-View Mirror

As each year closes many businesses are busy putting together a plan for the next year, but they often don’t take the time to reflect on what the past year has produced.  The primary culprit here is that businesses simply don’t have enough time to get their daily tasks done, so they definitely don’t have […]

» read more


Secure a Longer Shelf Life With New Football Themed Sports Schedules

Understanding shelf life and why it’s important with postcards can be the difference between your postcard being remembered or being forgotten.  All shelf life means is the ability of a postcard to stay in front of your clients for a long period of time, whether that’s on a desk, bulletin board, fridge or yes, even […]

» read more


Kickoff July 4th By Staying In Front Of Clients All Season Long

The real estate business is interwoven with details that can be easy to overlook. While agents often remember to invest time and effort in targeting new clients, the benefits of keeping-in-touch with current and previous clients often gets lost in the daily grind of real estate sales. Are you doing everything within your power to retain […]

» read more


Discover The Blueprint To Getting Your Postcards Noticed

Time and again agents want to know what postcard size is best, and the answer is simple: Bigger is always better! That’s why we recommend Every Door Direct Mail (EDDM) to agents who want to standout and rise above the competition. What is EDDM? Every Door Direct Mail (EDDM) is a mailing service that strikes the perfect balance […]

» read more


Postcard of the Week: Repeat Mailings Produce 5 New Clients

Why It’s Our ‘Postcard of the Week’ Strong Calls-to-Action: What’s great about this postcard is that there is a clear offer on both sides, and on the front there is even a reference to an alternative offer giving recipients two different offers to contemplate.  On the back side the small print also indicates a time […]

» read more


5 Types of Postcards & How to Get Results on Your Next Mail Campaign

Postcards have been a staple in real estate marketing for decades. Whether advertising open houses, providing market reports, or simply keeping in touch with past clients, few real estate agents have scaled the ladder to success without engaging in at least some type of direct mail campaign. According to the United States Postal Office, 58% […]

» read more


4 Simple Ways to Increase Your Business with Compelling Postcards

Few marketing techniques are more time-tested than direct mail. From sitting presidents to notable newspapers to hungry real estate agents, direct mail still remains one of the most effective ways to reach a target audience and generate sales. And for a good reason. According to the United States Postal Office (USPS), 58% of households purchase […]

» read more


Leveraging EDDM to Reach More People for Less Money

It’s been a little over a year since we started offering the newer USPS mailing program, Every Door Direct Mail, and in that time we’ve helped countless businesses target their local markets.  Today we’re going to show you some EDDM tips that will not only save you time, but will also help you reach more […]

» read more


5 Summer Marketing Ideas to Keep You Top-of-Mind

Memorial Day weekend is the perfect time to plan your summer marketing. Because let’s face it, once summer starts we tend to get so busy with friends, family and great weather that some of our marketing falls through the cracks. But marketing is the lifeblood of a successful career, so make sure you take the time now […]

» read more
Tags: , , ,