Postcard Of The Week: The Marketing Power Of Ice Cream

Why Is It Our Postcard Of The Week? Strong Call To Action – Simpson Co. informs potential clients that National Ice Cream Day is on July 17th, and encourages them to enter a contest where they can win free ice cream. Who doesn’t like free ice cream? Enticing Headline – Silly postcards are fun and […]

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Scoring Long Term Top-of-Mind Awareness

As we head into the heart of summer many clients are asking us what kinds of postcards they should be sending out as the market, ironically, kind of cools.  In a market where inventories are already incredibly low, you’ve got families going on vacation, and even if they’re not on vacation they’re busy enjoying what […]

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Mortgage Marketing 101: Don’t Chase The Consumer

In mortgage, just like most industries, filling the pipeline is the lifeblood of your business, but it’s your ability to successfully do this that either makes or breaks you.  Many times mortgage brokers spend too much effort trying to lead-gen when they could be spending their time getting someone else to do it. While someone […]

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Why You Should Diversify Your Direct Mailings With Folded & Envelope Mailers

Let’s face it. Different people absorb information in different ways. Rather than rely on a one-size-fits all solution, sometimes it’s good to take advantage of other ways to reach out to potential clients and generate new business. In addition, you can’t always convey all of the information you need to on a standard postcard because […]

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Generating Listings When There Are None

“There are just no listings to be had right now!” We hear this frustration from our clients over and over.  So today we’re going to share a technique we use to help agents generate new listings in a market where there are few and far between. A recent post by Zillow indicated that in a […]

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Don’t Rely On Luck To Sell Homes

Wearing green feels good. But making green feels amazing. That’s the mindset every successful real estate agent should have on Saint Patrick’s Day, as millions gather to throw back beers and celebrate the famous patron saint of Ireland. Real estate, after all, is a competitive sport. Accordingly, you can bet while one real estate agent […]

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4 Reasons You Should Be Using Saturation Mailing

Most real estate agents have tried at least one form of direct mail marketing at some point during their careers. Agents, after all, have to generate business somehow. But while successful direct mail marketing sometimes depends on the consistency and frequency of each specific campaign, real estate agents often overlook the other direct mail campaign […]

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Data Is The Key To Successful Postcard Marketing

Far too often when I start talking about the benefits of using targeted demographics I see eyes start to glaze over.  Part of me gets that, it’s data and data is boring, right? Wrong.  Data is, or at least should be, the foundation to any postcard mailing. We’ve all heard the saying don’t be all […]

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2017 Planning Through the Rear-View Mirror

As each year closes many businesses are busy putting together a plan for the next year, but they often don’t take the time to reflect on what the past year has produced.  The primary culprit here is that businesses simply don’t have enough time to get their daily tasks done, so they definitely don’t have […]

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Secure a Longer Shelf Life With New Football Themed Sports Schedules

Understanding shelf life and why it’s important with postcards can be the difference between your postcard being remembered or being forgotten.  All shelf life means is the ability of a postcard to stay in front of your clients for a long period of time, whether that’s on a desk, bulletin board, fridge or yes, even […]

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