Direct Mail Hints & Tips

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5 Tips to Increase Direct Mail Response!

1. Ensure that your direct mail pieces have clean & effective layouts by using the EZ-Template™ II system. Professional-looking pieces will reflect a successful image on your and your business.
   
   
2. Always mail to your past customers. If you do not maintain contact with your former clients, you are throwing away countless referrals.
   
   
3. Establish a "Call to Action" by asking your prospects for referrals on every promotional pieces.
   
   
4. Be consistent! People forget who you are if they do not receive a mail piece from you at least monthly.
   
   
5. Use only full-color direct mail pieces to promote your products or services. Black & white photos are usually perceived as cheap.